The Challenge​

As you may already know, there are an infinite number of things you can test on your site to help you increase sales.

From layout to copy to design, there are limitless combinations of changes that may improve your visitor-to-sale conversion rate. But what’s “enough” when you’re just starting out? What elements should you focus on testing before rolling out your traffic campaign? Changes that may improve your visitor-to-sale conversion rate. But what’s “enough” when you’re just starting out? What elements should you focus on testing before rolling out your traffic campaign?

Enthusiasm, commitment and a long list of satisfied clients wasn’t enough for Reborn to achieve the growth they wanted. To get ahead of the competition, they partnered with OMG on a digital solution engineered for market success.

Key problems​

• Wanting to boost domain authority to dominate fierce market competition
• Create a site structure that will enhance SEO
• Onsite optimisation to make their website appeal to both search engines and users

Our Approach​

SEO was about achieving significant uplifts in rankings, traffic, and revenue. They were ambitious in becoming the market leader online for advertising agencies. To achieve their version of success we customised a 24 month campaign. The core strategy leveraged:

• Optimising the website and content structure to improve the SEO ranking of their website
• Cutting edge technical onsite optimisation to streamline search and website performance
• Get more high authority and traffic driving links by increasing domain authority

Results

As you may already know, there are an infinite number of things you can test on your site to help you increase sales. From layout to copy to design, there are limitless combinations of changes that may improve your visitor-to-sale conversion rate. But what’s “enough” when you’re just starting out? What elements should you focus on testing before rolling out your traffic campaign?